generally try to limit the sponsored posts on this blog to truly worthy material. Goodness knows I certainly don’t blog for the money. But recently an opportunity came my way that I just couldn’t say “no” to. I knew that if everything worked out the way I hoped, it had the potential to become one of the most EPIC experiences in this whole blogging adventure.
In case you’ve been living under a rock, there’s a new Star Wars™ movie coming out in December. The entire dorkosphere has been buzzing for the last 18 months and as we get closer to the release things are reaching a fever pitch. Brands who want to tie in to the movie’s release have to do their groundwork NOW so that they’re ready when the movie launches. So it was with popcorn mogul Pop*Secret, who recently approached the Life of Dad Network to help promote their new Star Wars™-theme line of pre-popped popcorn as part of their #PopWars campaign. The folks at Life of Dad, knowing full-well my Star Wars™ fandom qualifications, approached me and a few other dadbloggers to get the job done (for which we were compensated — full disclosure).
Our task: to get the word out that
Pop Secret enhances at-home movie nights with family and friends, especially if that movie is from the Star Wars™ saga.
Pop Secret’s new pre-popped popcorn line, with delicious flavors including: Salted, Homestyle, Kettle Corn, White Cheddar, and the new Extra Cheesy, makes movie time a cinch since the snack is already made!
Pop Secret’s new packaging features favorite characters from the Star Wars™ saga and fun trivia to test your knowledge.
Pop Secret delivers quality products that you can be happy to share with family and friends.
Our instructions were to craft a video showing how eating Pop*Secret brand Star Wars™-themed pre-popped popcorn gave our families The Force (as if I needed an excuse to make a Star Wars™-themed movie staring my family) and man-oh-man did the dadbloggers come through. At the bottom of this post you will find links to their various submissions.
But let’s just put it out there:
You don’t just tell this DorkDaddy to make a Star Wars™-themed video starring my family and not expect me to knock it out of the park!!
Suffice it to say, we pulled out all the stops. For one glorious afternoon my kids and I filmed a script I’d whipped up two days before. Special thanks goes out to UnDorkMommy who had to put up with us taking over the house for an entire afternoon, and even more thanks to my buddy Ron Fugelseth who got as excited about the project as I was. We tried to get his kids/family into the project but alas, time wouldn’t allow it. Thanks also needs to be given to my sister, “Auntie Lala” who makes a guest appearance, the addition of which makes the entire project that much more Star Warsy.
Needless to say we had the time of our lives. There was more laughter than anything else, and after one amazing afternoon of shooting, and a couple weeks of agonizing post-production work, I’m proud to say this is our finished product:
But wait, it gets better. Our video submissions are part of a contest… a contest which *YOU* are encouraged to enter yourself. You too can create your own video showing how Pop*Secret’s Star Wars™-themed pre-popped popcorn gives your family the force, and submit it to Life of Dad’s Pop*Secret page. At the end of the #PopWars campaign the creator of the winning video will receive a prize worth more than $1000 in Star Wars™ merchandise. Be sure to plaster #PopWars all over your social media outlets when you share it.
If you do submit a video, please also don’t forget to share it with me here. Put a link in the comments of this post and I’ll happily share it on DorkDaddy.com’s facebook/twitter pages.