Comics Aren’t For Kids Anymore

6 Nov

wouldn’t LET my young child read a new comic book off the shelf these days. That’s right. I said it. Moreover, I can’t imagine how any responsible parent could. How then do you foster a love of superheroes (and comic books) if you can’t responsibly let your young child read comic books? Read on and I’ll explain the “why” and the “how”.

So the idea here is to raise well-adjusted kids while passing along a love of all things “geek”. In my world a big part of that means comic books and superheroes. I’ve mentioned before how I’m getting my son’s comic book collection started early. After all, put all the movies, cartoons, T-shirts and action figures aside, superheroes are about comic books. Comic books are the lifeblood of the superhero culture. They are the way the culture perpetuates itself. They are the way the characters develop over time. They are they medium through which they travel from decade to decade, generation to generation. I love passing on the superhero culture, but the centerpiece to every superhero fan’s enjoyment must be the comic books themselves. Everything else branches out from that central hub. I love sharing superhero culture with my kids, and I looked forward to making the actual, real comic books the biggest part of that shared experience. But in recent years the landscape has changed – drastically; so much so that as a responsible parent I have recently had to come to terms with the fact that I may never be able to share the comic book culture with my young kids. Because the fact of the matter is: comic books aren’t for kids any more.

Times change, and therefore so must our heroes and the dramas they engage in change as well. Business models have to change too, and since the advent of the NES, and then later the internet, the comic book market has been in steady decline. Over time comic book producers have had to fight harder and harder for the attention (and $) of their target audience. Bit by bit, month by month, the stories and artwork have become more and more edgy, moving frame by frame away from the innocent, campy, good vs. evil stories of MY youth, to more and more violent, sexually charged, adult-themed stories that cater to a more mature audience. You can’t fault the companies for fighting for their survival, and if this is what they have to do to stay in business, then it’s what they have to do. But the fallout is that they have moved away from a younger audience, and more towards the 20 and 30-something audience, who is better equipped to handle adult subject matter (not to mention $4.00 comic books).

Recently there was a big to do about DC (the producers of Superman, Batman, Wonder Woman, etc.) launching “The New 52”. They essentially decided to re-boot 52 titles from absolute scratch, including the tent-pole characters (Superman, Batman, Wonder Woman, etc.) Superman is now much more hardcore, Batman has a new Robin (his illegitimate son), Aquaman is actually cool… This in and of itself is no strange thing for comic book fans. It happens about once a decade. But the way it happened this time was a game changer.

Yes, I know Superman's missing his red underwear. Don't get me started.

I eagerly purchased the new issue #1 of my favorite titles, four of them in all: Batman, Detective Comics, Superman and Action Comics – and when I opened them to see what was new I was SHOCKED at what I found inside. I couldn’t believe it. There is no way I could even imagine my children reading these “comics” until their late teens. The Batman books graphically illustrated either a gun to someone’s head, blowing his brains out, or a psychopath cutting pieces of his victim’s face off. The Superman issues had citizens spewing visceral hate-speech at the “illegal alien” Superman, the depth of which is totally inappropriate in civilized society (let alone in California). The Wonder Woman comic was transformed into practically a horror comic (a horse is beheaded in the first issue… yes, they drew it in all its gory detail).

Superman in a T-shirt. Um... OK. Whatever.

And Starfire… more on Starfire later. It didn’t take long for the entire comic book community to be buzzing about the same thing. Gratuitous violence everywhere, female characters in sexually compromised situations. In one week the entire DC Universe moved from PG-13 to pushing the boundaries of R. And these were the tent-pole titles, Batman and Superman. Where these titles go, the rest of the industry follows. Their marketing strategy is clear. They’re going for shock-value. They’re trying to get the Halo-3, internet generation talking online and sharing these story elements virally over Facebook and Twitter. Who knows if the strategy will work, but one thing is for sure: young kids are out of the equation. DC’s counting on grabbing them once they get wrapped up in their Xbox360’s playing “Grand Theft Auto 7” with their older brothers.

So what then is a Dorkdad to do? I can’t give up on superheroes. I won’t. Fear not fellow Dorkdaddies. There are options out there, and I’m happy to pass on what I’ve managed to piece together.

From a much more innocent time.

Of course there’s always the old “Superfriends” standby from the 70’s and 80’s. They’re all easily available on DVD and you’d be amazed at how vanilla they are. There are no guns. There’s no fighting. They’re totally namby-pamby, and totally kid-safe. They’re also totally over. No new episodes and no new issues to look forward to every week. They’re nice to put in your glove box to put on the minivan DVD player during long trips, but you won’t get much utility beyond that. If you’re looking for newer material, I’m happy to report that there is still good reason to go into the comic book shop every month.

Both comic book and TV series on Cartoon Network.

Although you may need to go to the dark secluded corner of the comic shop to find them, DC publishes two comic book titles designed for children that also segue nicely with animated programs you can find (and TiVo) on Cartoon network. The first is “Batman: The Brave And The Bold”. This title is in full-merchandizing mode. There are T-shirts all over Target and action figures all over Toys R Us. “Brave And The Bold” is a title that revolves around Batman, but introduces all of the tier-2 superheroes (Blue Beetle, Zatana, Plastic Man) here and there in his adventures. The cartoon however, is quite ingeniously engineered to appeal to both child AND parent. If the name “Linda Carter” means anything to you, take a look at this clip of the show and listen to the music that plays when a certain star-spangled heroine comes to the rescue of the caped-crusader:



It must be said that there are guns, and plenty of fist/foot to face fighting in this series. If your young one is too young for that sort of thing, best to wait a bit.

Along those same lines, Cartoon Network also airs “Teen Titans”, which for my money is the best kid-friendly superhero stuff out there. It features a group of teenage superheroes, with Robin as their leader, and introduces a healthy number of other lesser-known DC characters here and there as well. Artistically, it also makes liberal use of Japanese anime stylings that kids seem to respond well to these days. It’s also worth noting that although there is a measure of fighting in this series (these ARE superheroes after all, fighting bad guys), the producers do an EXCELLENT job of disguising it. You never, ever see a fist touch a face, or a boot hit a body. Fighting may happen in the story, but the producers seem to know the audience here is younger, and they keep things appropriate. Oh, and there are absolutely no guns (or at least guns that you would recognize as real-world-ish).

"Teen Titans". It's kindof my new favorite cartoon... Mostly 'cause my daughter can't get enough of it.

To give you an idea about how far afield DC has taken things, I’ll note that my daughter’s favorite character in “Teen Titans” is Starfire (the red-headed character floating overhead in the picture to the right). Starfire’s charm has always been her cultural naiveté since she comes from another planet. On the show her role is to be the emotional gooey-center of the group. She’s the one who’s worried about everyone else’s feelings, and drives home the message of friendship.  Starfire was part of DC’s New-52 project as well, and was re-imagined and re-booted along with all the other major DC characters. If my 5-year-old daughter went to a comic book shop to find a comic book featuring her favorite DC superheroine, she would find this:

Two words: HELL. NO.

Two words:    HELL. NO.

I don’t need my kids seeing that. Heck, I don’t even need to see that.

For my 5-year-old, and my 3-year-old... that's much more like it.

Thankfully though, Starfire also makes regular appearances in the other kid-friendly comic book DC publishes monthly. “Tiny Titans” may not look like your typical rippling-muscles in spandex comic book title, but it turns out it’s great at introducing really young kids to the superhero universe. It seems to resonate particularly well with girls… and with kids who are just starting to read. If you’ve got a kindergartener you’d like to get excited about superheroes (like I do), see if your local comic book shop will set aside a copy of “Tiny Titans” for you every month.

It should also be noted that Cartoon Network also airs a show produced by Marvel (Spiderman, X-men, Iron Man, Captain America, Hulk, etc) called “Super Hero Squad”. This too is geared for a younger audience, and is produced in conjunction with a relatively robust online video game, also geared for younger children. I beta testd the video game and though it was a fantastic entry to online video gaming for a 7 or 8-year-old. I must admit though that I haven’t vetted the television program, and therefore won’t be making any judgments on this blog post.

If my kids were a little older we'd be all over this online video game.

If the world of printed comic books continues along its current adult trajectory, I can’t imagine a scenario where my kids will start routinely collecting the main title books on their own when they’re 10 or 11 years old like I did. Times change, and just like with Saturday morning cartoons I may have to mourn that loss as I raise my kids. But while they’re young I can still share in the joy and culture of visiting the comic shop every month by seeking out the kid-friendly titles. Supplement that with some strategically DVR’d episodes of “Teen Titans” and “Batman: Brave And The Bold” and I can be confident that they are getting the Surgeon General’s recommended daily dose of vitamin superhero in their critical years. I’ll keep collecting the “adult” titles and setting them aside until the day comes that they are able to handle the material, and from now to then we can always have fun hunting down back-issues from a comic-book era that I’m afraid is, sadly, gone forever.

-Dork Dad

9 Responses to “Comics Aren’t For Kids Anymore”

  1. Military Dad (@militarydadblog) November 7, 2011 at 4:24 pm #

    Terrific post. I completely agree that some of these things are getting out of hand. I will admit that I have never really been into comics (although living in San Diego and riding the bus to work is always awesome during Comicon). I have seen something similar (although at a much lower level) with my favorite genre of novel, fantasy. The stories used to be good vs. bad with a sword fight here or there and the winner walking away victorious. I would gladly hand authors like David Gemmell or R.A. Salvatore over to a 13 year old and let them read it. That’s not necessarily true of authors today. The most clear cut writer I can think of is Joe Abercrombie. His books are fantastic and I love them, but there’s no way I would let a 13 year old read them. They’re brutal, they’re gory, and no one actually has what you would call “morals.”

    I think the reason it’s more pronounced with comics is because that genre was such a specialized niche. As that audience got older, the material had to get older. Fantasy novels have made a better transition to new generations mostly because they are more widely accepted. I also think there’s a huge effort to keep up with the evolution of movies and video games as they move to a more violent nature.

  2. Elyse August 26, 2013 at 8:05 pm #

    I totaly agree. On the topic of teen titans…..the OLD teen titans is my new obsession. Once your kids are 10 or so, you could show them the old one. Its only on youtube, but its worth it.

  3. Graham November 28, 2013 at 12:11 pm #

    Did you check out the Teen Titans title in the new 52? I am wondering if it is age appropriate for say an 11 year old. My daughter really enjoyed the Young Justice series and this is as close as I can find in comic form. She a big batman fan but his books are just way too dark now.

    • dorkdad November 28, 2013 at 12:14 pm #

      I can’t say I have. But everything I’ve seen of The New 52 tells me it’s all about sexing-up the entire line. These days all DC has to offer is stuff for very young kids and stuff for adults… nothing in between.

      • Graham November 28, 2013 at 12:21 pm #

        Yeah. I have been struggling to find something ongoing for them to collect. I’ll have to leaf through a couple of back issues to see what the content is like. My 9 year old is reading Powder Puff Girls. Kinda silly. They both enjoy the Adventure Time books as well.

  4. Vincent Doan April 29, 2014 at 2:17 pm #

    comics almost always had more of an adult audience, this isn’t new. i can speak right off the bat that the whole green arrow series is very mature. Batman was even racist and had violent deaths. Comics didn’t change what the media made “acceptable” did. use common sense to know what is appropriate. you wouldn’t give your kid a heavy metal or tales of the crypt comic(which kids used to read before the CCA)

  5. solomon July 21, 2014 at 9:49 pm #

    I am an avid comic book reader and highly disagree with your statement that writers are going for shock value over a story they have written, I believe writers intentions are to create a mesmerizing story which readers will willingly recommend to friends

  6. Dan Phoenix January 30, 2015 at 8:50 am #

    Why necessarily an ongoing series? There’s so many material that’s already collected in volumes… i.e. Matt Fraction’s Fantastic Four, Aaron Williams’ ps238, Mark Sumerak’s Franklin Richards etc.

  7. Joe September 30, 2016 at 11:56 pm #

    If the motive for the degradation of comics were profit why would the publishers ignore the children’s market and all the parents who would like to buy decent comics for their kids? Look at Hollywood, D.C. is owned by Warner isn’t it? It’s deconstructing everything decent with critical theory and also appealing to the lowest common denominator. There used to be heroic role models, and a comics code. Now comics are designed to corrupt.

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